BRAND CAMPAIGN

With negative stigmas surrounding Catholic education in the media, Seton witnessed a decrease in enrollment of 16% annually and wished to promote their authentic values of diversity and acceptance.

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Considering the school’s mission on diversity and education, a reframing campaign was developed using focus groups and knowledge of religion to highlight biblical themes. The campaign involved producing a grassroots video featuring current students and families, as well as refreshing digital and print assets with new messaging.

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Seton reached enrollment capacity with a waitlist of families for the new school year.